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『志望動機』の作り方

 就職活動/採用活動における面接の三大トピックは、相変わらず『自己アピール』、『大学在学中に頑張ったこと』、『志望動機』であるとのこと。いわゆるセミナーにおいてコンサルがレクチャーする『志望動機』の作り方は、定義上、出席者ほぼ全員につくれる気にさせるやり方を話さなければならない。しかし、選考活動の定義上、全員が同じ(ような)ことを言っていれば、ある人を選ぶ選抜要素にはならない。ということで、大教室において公的な性格が強いレクチャーになればなるほど、実際には使えない内容になっていく。例えば、企業理念を調べ、その中で自分にフィットする言葉を捜すという方法はその一例であろう。もちろん、これを使って面接を通過している人もいるのであろうが、それは別の点が評価されているのか、それとも幸運だったのかもしれない。まっとうな『志望動機の作り方』の第一条件は、あまり他人が真似できないものである必要がある。

 次に、服が好きだから服を扱っている○○、お菓子が好きだから菓子メーカー、という「好きだから」志望動機がある。言うまでもなく、嫌いでは困るが、好きだからといって動機としてはあまりたいしたことはない。服を作れるから服メーカー、ガムが自分で作れるから菓子メーカーというのなら別だが(いわゆる理系就活)、好き過ぎては弊害が出る場合さえあるだろう。○○を作れない○○マニアを○○会社は採用するだろうか。製品・サービスが好きだということはあまり志望動機としてはパッとしないということになる。

 ではどうしたらよいのか。三点で1セットあげてみよう。まず『私の志望動機は三つあります』と言おう。

 第一、他企業に真似のできない「当該企業の核」を具体的に指摘し、そこに関心があり、好きだと言おう。企業は経済学上の利益を出すことが期待されている。その根源は、他企業には真似のできない何か(企業の核、core competenceと昔は言った)であろう。特許で守られた技術でも良いし、人脈ネットワークでも良いし、規制・特権でもよい。先見の明でもよいし、なんでもよい。もし正社員として10年15年勤めるつもりであれば、その企業の中心が自分で見つからない限り、自分を託す気にはなれないだろう。それを探して、それが好きだ、それが自分と合っている、それを更に伸ばすことに関心があると言ってみたらどうだろう。最初に言ったようにこれを探すのはわかりやすくない。誰でもできることではないかもしれない。だからこそ選んでもらえる選抜要素になるのだ。

 第二は、会社の総体の中で自分の関心のある事業とその位置づけを語ってみよう。その会社は色んな事業をもっているかもしれない。なぜそうなのか考えてみよう。特に、その会社のもっているややマイナーな事業に自分の関心がある場合だ。その事業が当該会社の総体の中でどんな役割を果たしているか考え、その繋がりの中で私はこの事業に関心があると言ってみよう。この事業に自分が関わったときに他の事業への繋がり(シナジーと昔は言った)がこんな風に考えるかもしれないと具体的に言ってみよう。

 第三は、なんでもよい。ロゴが好き、社長が刺激することを言ってくれる(具体的に)、制服が素敵、会社の名前が良い、なんでもよい。ブランド力があるなんて言葉よりはよっぽど響くかもしれない。貴方の会社には体力が必要で私には体力があるというのも、上記二つを言ったあとではやや新鮮に響くかもしれない。これで終わり。

 最後にあまり言わなくてもよいこと。「当該会社の核」にならないこと。多くの企業にとって、福利厚生はエッセンシャルな部分を除いて会社の核ではない。もちろん、内定をとった後に企業を選ぶ上での条件にするのは当然OKである。ただし、企業は業績が悪化すると最初にカットするのが福利厚生であることが多い。10年・15年、その福利厚生が続くのか見極めておいてもよいかもしれない。

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大学生の就職活動」カテゴリの記事

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