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Taking On the World (WSJ)

Taking On the World
By MICHAEL S. MALONE (WSJ subscription required)
April 5, 2008; Page A9

We are about to experience the greatest, and most culturally challenging, consumer expansion since the discovery of the New World. In his new book, "Jump Point," Silicon Valley marketing veteran Tom Hayes reveals that the world's leading cell phone companies predict the world market for Internet users is about to triple. What had been one billion wireless users just a few years ago jumped to two billion by the end of 2007 – and will jump again to three billion by 2011.

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